Project Alpha

Powering the next breakout story
Next stop: Manila

What's this all about?

Launching a startup is difficult and your startup needs all the help it can get to have an edge on the competition. SeedPlus and AWS have teamed up to bring you Project Alpha.

Southeast Asia’s premier seed fund

The globally recognized cloud platform for startups

Project Alpha aims to seek out and empower high-potential budding startups in Southeast Asia who have dreams of becoming the next breakout story.


Together with acclaimed entrepreneurs and local heroes, we host events in each of these countries to inspire and target the next generation of founders. Submit your application below and SeedPlus and AWS will pick six startups from the submissions to receive:

  • Access to business and technical experts from AWS and SeedPlus
  • US$25,000 Activate portfolio package from AWS
  • Market recognition from AWS and SeedPlus as a high-growth, high-potential ASEAN startup
  • Potential seed round funding from SeedPlus

If you are interested in learning more and to meet SeedPlus and AWS – please be sure to register for the event in the city your startup is located!

Seats at the event will be limited so be sure to register early. Don’t worry though – you can still submit your startup into Project Alpha even if you can’t make the event.

See our legacy

2018saw the launch of Project Alpha in Kuala Lumpur, Jakarta, Bangkok and Singapore
2019is adding Ho Chi Minh City and Manila


28 May 2019 at [email protected]

Kicking off the 2019 season of Project Alpha is a new destination: Manila, where Kickstart Ventures will host the inaugural event.

Kickstart Ventures

Submission for Manila-based startups will close on 11 June 2019.

Attend the event
Submit pitch

Ho Chi Minh City

In June

Kuala Lumpur

In July


In August


In September


In October

Finalists announced

Mid-November, right here

Post application, at least six startups will be shortlisted as finalists and recognised as one of the best early stage start-ups in ASEAN. These start-ups will be assigned two primary mentors for three months – one each from AWS and SeedPlus – and be given access to business and technical experts from AWS and SeedPlus.

All finalists will be on-boarded to AWS and given a USD 25,000 Activate portfolio package. AWS will also provide mentorship on best practices for web architecture, security and advanced AWS service usage for AI/ML, analytics and IoT.

A dedicated SeedPlus partner will work with the finalists on issues ranging from strategy and business development to product and recruitment, and support the shortlisted founders in building sustainable businesses. SeedPlus will also consider investing seed funding at the conclusion of the process.

Want to get notified?

We'll inform you of new event announcements, deadlines approaching and when finalists are unveiled.

How to pitch

Fill out the form and submit your five-page pitch deck – simple as that. The template highlights all the relevant information we are looking for but feel free to add anything that would help us get to know your team, your company or your market better.

There're also some very objective eligibility criteria:

  • HQ or main operations must be in a Project Alpha city (i.e. Kuala Lumpur, Bangkok, Jakarta, Ho Chi Minh City, Manila or Singapore)
  • Previously raised no more than US$250,000 in start-up funding
  • Submit a 5 page PDF deck in English using the provided pitch deck template.
  • All applications submitted after the closing date will not be reviewed.

We promise to review each and every deck but we will only be following up to ask further questions or to let you know you have been selected for the next round.

Download template
Submit pitch deck

For questions, comments, press inquiries, or to say hi.