Project Alpha

Powering the next breakout story
Join in the fun

What's this all about?

Launching a startup is difficult and your startup needs all the help it can get to have an edge on the competition. SeedPlus and AWS have teamed up to bring you Project Alpha.

Southeast Asia’s premier seed fund

The globally recognized cloud platform for startups

Project Alpha aims to seek out and empower high-potential budding startups in Southeast Asia who have dreams of becoming the next breakout story.

Official media partner


Together with acclaimed entrepreneurs and local heroes, we host events in each of these countries to inspire and target the next generation of founders. Submit your application below and SeedPlus and AWS will pick two startups per city from the submissions to receive:

  • Access to business and technical experts from AWS and SeedPlus
  • US$25,000 Activate portfolio package from AWS
  • US$50,000 Segment Team Plan from Segment
  • SGD$50,000 Hyper-Growth Package from Stripe
  • Zero Deposit Plus heavily discounted package from Lanturn
  • Market recognition from AWS and SeedPlus as a high-growth, high-potential ASEAN startup
  • Potential seed round funding from SeedPlus

If you are interested in learning more and to meet SeedPlus and AWS – please be sure to register for the event in the city your startup is located!

Seats at the event will be limited so be sure to register early. Don’t worry though – you can still submit your startup into Project Alpha even if you can’t make the event.

See our legacy

2018saw the launch of Project Alpha in Kuala Lumpur, Jakarta, Bangkok and Singapore
2019is adding Ho Chi Minh City and Manila


28 May 2019 at Kickstart@Paseo

Kicking off the 2019 season of Project Alpha was a new destination: Manila, where Kickstart Ventures hosted the inaugural event.

Joining speakers from AWS and SeedPlus were luminaries Ron Hose, Founder and CEO of, and Valeri Inting, Lead of International Expansion at Neuron Mobility

Kickstart Ventures Neuron Mobility

Submission for Manila-based startups closed on 11 June 2019.

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Submit pitch

Ho Chi Minh City

27 June 2019 at CirCO Hoang Dieu

The second destination for Project Alpha was another new stop: Ho Chi Minh City. AWS and SeedPlus welcomed heroes of the local startup ecosystem: Thanh Dinh Khac, Chief Engineer and co-founder of Holistics, Cathy Tran, CEO and co-founder of Ohana and Tridiv Vasavada, SVP of Technology from Tiki at CirCO Coworking Space on Hoang Dieu!

CirCO Holistics Ohana

Submission for Ho Chi Minh City-based startups closed on 11 July 2019.

Attend the event
Submit pitch


18 July 2019 at True Digital Park

Next up on the road show was Bangkok, where we were hosted by True Digital Park. Our special guests from Bangkok’s startup scene were Anawach Kimhasawad, founder and CEO of OneStockHome, Suradej Panich, Chief Data Scientist at Sunday and Geir Windsvoll, founder and CEO of Panya Studios.

True Digital Park Sunday OneStockHome Panya Studios

Submissions for Bangkok closed on 1 August 2019.

Attend the event
Submit pitch

Kuala Lumpur

26 August 2019 at Common Ground KL Eco City

Project Alpha is also coming back to Kuala Lumpur! AWS and SeedPlus welcomes home team favourites Yienyee Soh, CMO and co-founder of AVANA and Thinesh Kumar, CEO and co-founder of last year’s Project Alpha finalist Lapasar and Arzumy MD, CTO of Fave. The event starts at 6PM - don’t miss it!

Lapasar AVANA FAVE Common Ground

Submissions for Kuala Lumpur will close on 9 September 2019.

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Submit pitch


26 September 2019 at WeWork 60 Anson Road

Project Alpha is also coming back to Singapore! AWS and SeedPlus welcomes Tee-Ming Chew, co-founder of Seedly, Altaf Dhamani, CPO and co-founder of Travelstop and Dorothy Yiu, COO and co-founder of EngageRocket. The event starts at 6PM - don’t miss it!

Seedly Travelstop WeWork EngageRocket

Submissions for Singapore will close on 10 October 2019.

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Submit pitch


10 October 2019 at AWS Jakarta Pop-up Loft

The final destination for Project Alpha will be in Jakarta at the new AWS Jakarta Pop-up loft. AWS and SeedPlus welcome: Sabrina Soewatdy, Co-founder of Rukita & Harshet Lunani, CEO and co-founder of Qoala & Christian Sutardi, COO and co-founder of Fabelio .

Rukita Qoala Qoala

Submission for Jakarta-based startups will close on 24 October 2019.

Attend the event
Submit pitch

Finalists announced

Two per city, right here

At the close of each city event, two startups will be chosen as finalists and recognised as one of the best early stage start-ups in ASEAN. These start-ups will be assigned two primary mentors for three months – one each from AWS and SeedPlus – and be given access to business and technical experts from AWS and SeedPlus.

Want to get notified?

We'll inform you of new event announcements, deadlines approaching and when finalists are unveiled.

How to pitch

Fill out the form and submit your five-page pitch deck – simple as that. The template highlights all the relevant information we are looking for but feel free to add anything that would help us get to know your team, your company or your market better.

There're also some very objective eligibility criteria:

  • HQ or main operations must be in a Project Alpha city (i.e. Kuala Lumpur, Bangkok, Jakarta, Ho Chi Minh City, Manila or Singapore)
  • Previously raised no more than US$250,000 in start-up funding
  • Submit a 5 page PDF deck in English using the provided pitch deck template.
  • All applications submitted after the closing date will not be reviewed.

We promise to review each and every deck but we will only be following up to ask further questions or to let you know you have been selected for the next round.

Download template
Submit pitch deck

For questions, comments, press inquiries, or to say hi.