Project Alpha

Powering the next breakout story
Join in the fun

What's this all about?

Launching a startup is difficult and your startup needs all the help it can get to have an edge on the competition. SeedPlus and AWS have teamed up to bring you Project Alpha.

Southeast Asia’s premier seed fund

The globally recognized cloud platform for startups

Project Alpha aims to seek out and empower high-potential budding startups in Southeast Asia who have dreams of becoming the next breakout story. Project Alpha strives to be the catalyst supercharging the growth of the best early-stage startups by helping to defray operational costs, whilst providing mentorship and potential funding.


2018 sees the launch of Project Alpha in Kuala Lumpur, Jakarta, Bangkok and Singapore. Together with acclaimed entrepreneurs and local heroes, we will be hosting events in each of these 4 countries to inspire and target the next generation of founders. Submit your application below and SeedPlus and AWS will pick five startups from the submissions to receive:

  • Access to business and technical experts from AWS and SeedPlus
  • USD 25,000 Activate portfolio package from AWS
  • Market recognition from AWS and SeedPlus as a high-growth, high-potential ASEAN startup
  • Potential seed round funding from SeedPlus

If you are interested in learning more and to meet SeedPlus and AWS – please be sure to register for the event in the city your startup is located. Seats at the event will be limited so be sure to register early. Don’t worry though – you can still submit your startup into Project Alpha even if you can’t make the event.

Kuala Lumpur

5 July at Common Ground, TTDI

The inaugural Project Alpha event was held at Common Ground TTDI. Joining speakers from SeedPlus and AWS were Chen Chow Yeoh, Cofounder of Fave and Emmanuel Frenehard, CTO of iFlix.

Fave iFlix

Submission for Kuala Lumpur-based startups closed on 19 July.

Attend the event
Submit pitch


9 August at Go-Jek HQ

The second stop of the Project Alpha roadshow was hosted with Indonesia’s first unicorn startup GO-JEK. GO-JEK and GO-LIFE speakers participated, alongside rising stars Bizzy and Modalku.

GoJek GoLife Bizzy Modalku

Submission for Jakarta-based startups closed on 23 August.

Attend the event
Submit pitch


6 September at AETAS Lumpini

Project Alpha’s third incarnation took place at AETAS Lumpini, and was co-hosted together with True Digital Park, HUBBA and Techsauce.

Joining speakers from SeedPlus and AWS were David Jou, CEO of Pomelo and Myo Zaw, CTO of 2C2P.

Pomelo 2C2P True Digital Park HUBBA Techsauce

Submission for Bangkok-based startups closed on 20 September.

Attend the event
Submit pitch


2 October at AWS HQ

The final stop for Project Alpha in 2018 was in Singapore, where AWS hosted Gillian Tee, CEO of rising star Homage, K1 Suzuki, Head of Technology at Grab Ventures, and Agung Nugroho, Co-Founder and COO of Kudo (now part of Grab).

Homage Grab Kudo

Submission for Singapore-based startups closed on 16 October.

Attend the event
Submit pitch

Finalists announced

29 October, right here

Post application, at least five startups will be shortlisted as finalists and recognised as one of the best early stage start-ups in ASEAN. These start-ups will be assigned two primary mentors for three months – one each from AWS and SeedPlus – and be given access to business and technical experts from AWS and SeedPlus.

All finalists will be on-boarded to AWS and given a USD 25,000 Activate portfolio package. AWS will also provide mentorship on best practices for web architecture, security and advanced AWS service usage for AI/ML, analytics and IoT.

A dedicated SeedPlus partner will work with the finalists on issues ranging from strategy and business development to product and recruitment, and support the shortlisted founders in building sustainable businesses. SeedPlus will also consider investing seed funding at the conclusion of the process.

Want to get notified?

We'll inform you of new event announcements, deadlines approaching and when finalists are unveiled.

How to pitch

Fill out the form and submit your five-page pitch deck – simple as that. The template highlights all the relevant information we are looking for but feel free to add anything that would help us get to know your team, your company or your market better.

There're also some very objective eligibility criteria:

  • HQ or main operations must be in a Project Alpha city (i.e. Kuala Lumpur, Bangkok, Jakarta, Singapore)
  • Previously raised no more than US$250,000 in start-up funding
  • Submit a 5 page PDF deck in English using the provided pitch deck template.
  • All applications submitted after the closing date will not be reviewed.

We promise to review each and every deck but we will only be following up to ask further questions or to let you know you have been selected for the next round.

Download template
Submit pitch deck

For questions, comments, press inquiries, or to say hi.